…attracting new clients from target audiences.
Solicitor's content marketing for gaining more clients.
If your digital marketing strategy relies heavily on paid methods, it might be time to try out every marketer’s favourite organic channel - content. When harnessed properly, content marketing can keep your customers interested, build your brand reputation, tap into new target audiences, allow for strong omni-channel campaigns, and so much more.
Switching up your strategy to include law firm content marketing is a logical first step if you are hammering through your budget but not hitting your customer acquisition goals. It’s also a great move if you are working hard to spread your brand.
Using fuss-free language and strong call-to-actions is probably not the kind of writing you’re used to doing, but it can work wonders for all aspects of your website performance. If you want to see your web visits, dwell time, and conversion rate rocket, then it’s time to incorporate a slow-burning strategy like content marketing.
To be honest with you, people are much more likely to spend time engaging with your website if there are valuable or gripping articles to read. We can’t speak for everybody, but sifting through thousands of words explaining complex legalities doesn’t sound like our idea of a party. Nor does transparent sales messaging pushing web visitors to get in touch immediately. There needs to be a balance.
We’ll let you in on a secret, too - not every visitor to your site is ready to contact you. But if you serve up brilliant content on a regular basis, rest assured they will call, email, or direct message you eventually.
Why invest in content marketing?
There are many reasons why lawyers should opt to include content in their marketing strategies. Not only is content marketing capable of boosting your conversions, but it improves your SEO rankings and raises awareness of your brand, too. Here are some of the top reasons to invest in content marketing for solicitors:
1. Content marketing is organically grown, and thrives on a lower budget than most paid marketing channels
2. It provides you with a space to share expert tips and advice
3. It gives you the opportunity to engage with people who need your services in a relaxed environment
4. It enables you a chance to establish your own brand `voice` online
5. It helps boost your website in the SERPs (Search Engine Result Pages), meaning your web traffic will increase
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Domain Design has been top class in terms of meeting my requirements and expectations. They designed a cracking custom made website which has secured me new clients along with lots of positive feedback. [read more]
They give you the guidance you need, producing outstanding results.
I was recommended to use DDA after being let down by another company and I'm so thankful that I chose them. They take the time to understand your needs. The team are very pleasant and extremely helpful! Would recommend them to anyone. [read more]
“Doing wonders with the SEO and Oliver has produced some fantastic leads
I just wanted to send a quick email to thank you for putting me in touch with your colleagues, Leeann and Oliver. Leeann is doing wonders with the SEO and Oliver has produced some fantastic leads for my business in a very short space of time. I’m absolutely delighted with the results so far – thanks again to you, Leeann and Oliver. [read more]
Content marketing services at LegalClicks
Know your immigration law from your criminal, but all this talk of digital marketing is making your head spin? That’s OK - we happen to love content marketing, and have provided solutions to legal experts like you since 2007!.
Eager to learn more about content marketing?
Do you want to convey your professionalism and expertise, but with none of the long-winded jargon? Speak to LegalClicks today - we’ll find a content marketing strategy to suit your firm. Big firms, small firms, start-up firms, firms that have been in the family for years - we’ve developed results-driven content marketing strategies for firms of all shapes and sizes. Call 0800 211 8813 to speak to one of our content marketing experts today.